Harrod Horticultural is committed to respecting the privacy rights of visitors to its website. This Privacy Notice aims to be transparent and helpful in setting out the way we collect, protect and use your personal data, and your rights to control it.
REASONS FOR COLLECTING & PROCESSING DATA
- To comply with our contractual obligations to fulfill your home delivery. For example, using your address details to deliver your purchase, including passing them to our courier.
- To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
- With your consent, we will use your personal data to keep you informed of Harrod Horticultural ranges, special, offers, discounts, promotions and events by email and mail. Once consent is given, you are free to opt out at any time.
- As part of our legitimate business interests we build a rich picture of our customers to understand them better, to offer the best customer service and inform our business decisions. To do this we use purchase history to send review requests, send relevant offers; and/or combine the anonymised shopping history of customers to identify trends that ensure we keep up with demand or develop new products/services.
WHEN DO WE COLLECT YOUR PERSONAL DATA
- When you visit our website and use your account to buy products and services.
- When you make an online purchase and check out as a guest.
- When you create an account with us.
- When you purchase a product by phone.
- When you request a catalogue or sign up for an e-newsletter.
- When you engage with us on social media.
- When you contact us by any means with queries, complaints etc.
- When you enter prize draws or competitions.
- When you comment on or review our products and services.
- When you use the live chat function.
WHAT SORT OF PERSONAL DATA DO WE COLLECT
- Upon ordering: your name, billing/delivery address, order details, email and telephone number (used only in the event of a query) and password (if you create an account).
- Payment details – these are held in an encrypted format by our payment provider, so secure that even we cannot see them. We DO NOT therefore store any card details.
- Details of your interactions with us by phone and email
- Details of your visits to our website and which site you came from to ours.
- We also collect non-personal information on general website usage; how people arrive at and navigate the website, and how visitors use the pages offered. This information provides essential feedback for us showing the effectiveness of online marketing. This information is not directly correlated against individuals
- Your comments and product reviews.
- Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
PROTECTING YOUR DATA
- We will always treat your data with the utmost care and take all appropriate steps to protect it.
- We secure access to all transactional areas of our websites and apps using ‘https’ technology.
- Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.
- We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
WHO DO WE SHARE PERSONAL DATA WITH
We sometimes share your personal data with trusted third parties as follows:
- Delivery couriers
- Direct marketing companies that help us manage our catalogue mailing and email communications with to you
- IT companies who support our website and other business systems.
- Your personal data is shared with Experian Ltd for the purposes of managing a service called Club Canvasse, a home shopping and direct retailer data co-operative of which Harrod Horticultural are members. By sharing information on what customers buy and pooling that with contributions from other members of the co-operative, the service allows Harrod Horticultural to better understand our customers and to communicate with you more effectively. Please note, your personal information is NOT SHARED with any of the other members of the co-operative, and only aggregated data on the number and value of purchases is provided to members e.g. we will receive a report which states how many customers who have bought from us in the last 0-12mths, and who have also bought from other members of the co-operative in the last 0-12mths, or the last 24mths, last 36mths etc. To understand more please click through to Experian’s website to understand more about their marketing services - https://www.experian.co.uk/privacy/consumer-information-portal/
- We use live chat software on our website, this is provided by Click4Assistance, a 3rd party UK based Software Company. Information regarding how the data is processed and stored can be viewed here.
Summary of the policy we apply to those organisations to keep your data safe and protect your privacy:
- We provide only the information they need to perform their specific services.
- They may only use your data for the exact purposes we specify in our contract with them.
- We work closely with them to ensure that your privacy is respected and protected at all times.
- If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Sharing your data with third parties for their own purposes:
Only with your consent at the time of supplying your personal data will we pass data to a third party for their marketing purposes. For example we work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
CONTROLLING YOUR DATA & CONSENT
You have the right to request:
- Access to the personal data we hold about you.
- The correction of your personal data when incorrect, out of date or incomplete.
- At any time that we stop using your personal data for direct marketing (either through specific channels, or all channels).
- That we stop any consent-based processing of your personal data after you withdraw that consent.
HOW YOU CAN STOP THE USE OF YOUR PERSONAL DATA FOR DIRECT MARKETING
- Click the ‘unsubscribe’ link in any email communication that we send you.
- If you have an account, log in and visit the ‘My Account’ area and change your preferences.
- Email us at: email@example.com
- Write to us at: Customer Services, Harrod Horticultural, 1-3 Pinbush Road, Lowestoft, Suffolk, NR33 7NL
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
FOR ANY FURTHER QUESTIONS
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
Email us at firstname.lastname@example.org
Or write to us at Data Protection Officer, Harrod UK Ltd, 1-3 Pinbush Road, Lowestoft, Suffolk, NR13 5AJ